Laramar focuses on each line item of a property’s income statement to identify value creation opportunities.

The following illustrates some of the ways in which Laramar implements this approach:

Active Revenue Management
Laramar's revenue management approach empowers on-site and regional leaders to adjust rents. These decisions are based on unit availability, premiums, and location.

Capitalize on Preference Pricing
Laramar believes that "if there's a preference, there's a premium." When acquiring a new property, Laramar completes a premium pricing analysis and accordingly adjusts market pricing for each apartment home to reflect any special attributes or amenities.

Strategic Lease Expiration Management
Laramar has developed a proprietary Lease Expiration Management program. LEM establishes lease lengths to match supply and demand characteristics for specific unit types in any given month.

Mitigate Credit Loss
Every prospective resident is quickly screened through a third-party company via the Internet. Consequently, Laramar is able to approve (or deny) residents within minutes and execute a lease immediately.

Creatively Find Additional Income
Laramar negotiates revenue share agreements with various service providers such as cable, phone, internet, laundry and vending. New concepts are tested and if successful, are implemented throughout the Laramar portfolio.

Seek Reimbursement of Utilities
Upon acquisition, Laramar investigates the viability of utility expense recovery programs and implements where appropriate.

Customer Service Approach to Repairs and Maintenance
Laramar strives to complete resident service requests within 24 hours. If circumstances prevent completion, residents are informed of the expected timing of the repair.

Utilize Economies of Scale for Purchasing
Laramar has developed a cost effective national purchasing program. Laramar has also developed an inventory management program that analyzes its purchasing patterns by property, region and Company.

Actively Pursue Real Estate Tax Reductions
Laramar actively manages its Real Estate tax expense by working with local and regional real estate tax appeal firms.

Efficient and Measurable Marketing Efforts
Laramar constantly tracks all prospective resident calls to determine which marketing sources are most productive. This strategy enables the Company to focus on property-level marketing resources to maximize cost effectiveness.